Flipkart Launched Revamped Of eBay.in With Launch Of 2GUD For Refurbished Goods


After authoritatively turning into a piece of worldwide retailing goliath Walmart, Indian online business organization Flipkart has kept on transforming guarantees energetically, with the most recent being the dispatch of its own restored stage—2GUD and putting a conclusion to a year-old key association with eBay.

Flipkart had earlier announced that it would shut down eBay.in and launch its own refurbished portal with the belief that the new platform has a different value proposition compared to its portfolio operations and will cater to a different target audience.

The recently propelled 2GUD will at first incorporate cell phones, PCs, tablets and electronic extras, and a few more classes will be included soon.

The organization professes to take its estimations of moderateness, openness and accessibility to the renovated advertise, while additionally tending to the basic issue of trust and comfort.


“As a market pioneer, Flipkart has constantly attempted to illuminate for India and offer an all the more satisfying shopping knowledge in each angle. With 2GUD, we have expelled the trust deficiency that exists in the repaired merchandise showcase, and alongside the additional comfort, are putting forth clients yet another road to get to quality items and no more moderate costs,” said Kalyan Krishnamurthy, CEO, Flipkart. 

  • A portion of the highlights of 2GUD as featured by the organization may be:
  • 2GUD deals with quality confirmation through a tremendous determination of ensured items 
  • The post-buy guarantee of 3 to a year for every item will be overhauled through a broad system of administration focuses the nation over 
  • Clients will dependably be guaranteed of accommodation in installments and coordinations 
  • 2GUD with its strong structure cases to totally evacuate the problem of purchaser dealer collaboration 
  • The cost for items will change 50-80% of the new cost

The organization is first revealing the stage by means of versatile web at first, yet will before long take it crosswise over different channels including work area and portable application. 

Anil Goteti, VP, Flipkart, will’s identity heading 2GUD alongside Flipkart Marketplace stated, “The repaired merchandise advertise has remained very divided and chaotic in spite of its size, essentially because of complex procedures, and missing confirmation on the nature of items. Not at all like existing C2C stages, 2GUD offers a composed space without normal purchaser dealer communications, which improves the procedure for the two gatherings.” 

The organization additionally stressed that 2GUD will remain an unmistakable and separate stage went for esteem purchasers, while Flipkart will remain the favored internet shopping goal home for new merchandise.

With 2GUD, Flipkart needs to center around obtaining new clients in an alternate portion, and further concrete its administration position in the Indian internet business space. 

Prior in September 2017, reports had surfaced that Flipkart was adapting to offer renovated cell phones by Diwali, as a feature of a move went for dealing with the exceptional yield rates of handsets. 

Refurbished Market In India 

As indicated by reports, India has 5% return rate and around $12-$15 Bn of items get restored each year. Consequently, showcase estimate is enormous with not very many sorted out players in this section. 

India’s recommerce space is right now home to various new businesses, including Cashify, CredR, Budli, Zoomo, Elanic, GadgetWood and GreenDust among others. 

As indicated by an ongoing report by US-based research firm Persistence Market Research (PMR) worldwide offers of repaired and utilized cell phones are assessed to represent incomes worth $ 19.7 Bn in 2017; by 2025-end this number is relied upon to reach about $40 Bn. 

The Indian market here is ready to be worth $4 Bn by 2020, as per a Deloitte India report.